Promotion in Yandex.Zen
Content strategy, channel design, Zen SEO and integration - we grow impressions, subscribers and leads to the site.
Content plan
Headings, headings, frequency of publications, hashtags and formats for the target audience.
Zen SEO
Keys in the title and description, visual and CTR optimization of covers and headings.
Registration
Header, links, UTM, brand card, category navigation.
How to grow a channel
We work in cycles: hypotheses - publications - metrics - adjustments.
We take references in the niche, prepare headings, test formats (longread, storytelling, collections, native advertising).
Hypotheses
Topics with the potential for further reading, saving and clicks to the site.
Visual
Covers, infographics, photos; A/B testing of titles and covers.
Promo
Internal and external integrations, links to the site and products.
+50%growth of impressions in 4 weeks
20–40%finishing reading target articles
x2subscriber growth per quarter
How we work
1
Audit and goals
Headings, competitors, goals for impressions, subscriptions and leads.
2
Content plan
Topics, headings, visuals, hashtags and article format.
3
Publications
Publishing schedule, A/B testing of titles, UTM and links.
4
Integrations
Affiliate publications, external traffic sources and cross-promotion.
5
Analytics
Impressions, reads, subscriptions, leads, contribution to sales.
6
Optimization
Correction of themes, formats and visuals based on metrics and feedback.