Unified Branch Standard
We normalize the name, address, phone number, categories, schedule and links for Yandex Business, Google Business Profile and 2GIS.
Local SEO and maps: Yandex, Google, 2GIS
We optimize company cards on Yandex Maps, Google Maps and 2GIS, connect local landing pages and catalogs - so that they can find you and call you from the right area.
Cards on Yandex, Google and 2GIS
We fill out and optimize cards: categories, photos, products/services, schedules, UTM, links to the site and messengers.
Local Signals (NAP)
Uniform format for address, phone number and name on maps, catalogs and on the website. Directions, micro-markings, FAQ/HowTo.
Reviews and rating
Scripts and mechanics for collecting reviews, increasing ratings on Yandex, Google and 2GIS, careful work with negativity.
How to do local SEO and maps
We record points of presence, bring cards and websites to a single standard, measure calls and requests.
We audit your cards in Yandex Business, Google Business Profile and 2GIS, build a unified NAP model, strengthen it with local landing pages, reviews and links.
Cards on Yandex, Google, 2GIS
Full filling of cards: categories, descriptions with keys, services, products, photos, UTM tags, links to the site and social networks.
Local landing pages
Pages for districts/branches with a map, contacts, offers and trust triggers linked to cards on the maps.
Reviews and catalogs
Mechanics for collecting reviews, responses to Yandex/Google/2GIS, placement in local directories and directories.
+150%increase in impressions and clicks from cards
10–14 daysaverage indexation of new landing pages
x2increasing leads from local search
Managing branch listings across map services
Location account management is part of local SEO: consistent business data, correct access rights and regular listing updates strengthen each branch's visibility.
Account rights and protection
We verify listing owners and employee and contractor access, remove duplicates and document the change process.
Reviews & Local Analytics
We set up review management, UTM tracking and reporting on impressions, clicks, calls and direction requests for every location.
How we work
1
Card and NAP audit
We check cards in Yandex, Google and 2GIS, find duplicates and discrepancies in addresses/phone numbers/names.
2
Setting up cards
We select the right categories, fill in the description, services and products, add photos, links, UTM and driving directions.
3
Local landing pages
We design the URL structure, write geo-referenced texts, add a map, contacts, offers, cases and FAQ.
4
Directories and links
We place businesses in specialized and city directories and build high-quality local links.
5
Reviews and rating
We implement mechanics for collecting reviews, teach how to respond to reviews, work with negativity and increase ratings.
6
Report and development
Impressions and clicks from maps, calls, requests, positions by geo queries and a plan for the next sprint on local SEO.