Turnkey catalog website development
We help sort products and services into categories: easy navigation for the client, a clear structure for SEO and integration for the sales department.
A structure in which the client is not lost
We wisely divide the catalog into sections and filters so that the user does not scroll through endless lists, but quickly finds the desired product or service.
Integrations and automatic updates
We connect 1C, CRM or other systems so that prices, balances and cards do not have to be edited manually.
Catalog ready for SEO promotion
We add CNC URLs, micro-markings, technically correct filters and landing ones for key segments of the assortment.
Catalog as a sales tool, not just a “list of cards”
UX + SEO + integrations.
A directory website is a frequent entry point for traffic from search and advertising. If it's awkward and unstructured, you'll lose customers before they even see the details of the offer. We build a catalog taking into account the behavior of live users and the requirements of search engines.
Analysis of assortment and selection logic
We study how your managers and clients describe products, what parameters are important when searching and comparing.
Design of structure and filters
We draw a catalog map, think through nesting levels, filters and sorting so that the path to the product is as short as possible.
Cards of goods and services
We configure fields, characteristics, media and recommendation blocks. Makes the card not just a “description”, but a full-fledged mini-sales page.
x1.5–x3increase in catalog browsing depth after proper structuring
20–50%reduction in the percentage of refusals from product and category cards
3–8 weekstypical catalog development time (depending on volume)
How we work
1
Interview and assortment analysis
We understand what groups of products/services are currently available and how the line is planned to expand.
2
Design of structure and filters
We create a catalog scheme, a set of parameters, and think over a page of categories and cards.
3
Design of catalogs and cards
We draw interfaces with an emphasis on ease of search and comparison, taking into account mobile scenarios.
4
Development and integrations
We implement the catalog, connect 1C/CRM, set up data exchange and updating.
5
Filling and testing
We download or import products, test filters, search, forms and correctness of data display.
6
Launch and support
We publish the site, involve SEO specialists and, if necessary, improve the functionality.