Search Campaigns
We cluster search queries by intent, separate landing pages and negative keywords, and align each ad with the website offer.
Contextual advertising (PPC)
Quick orders, sales, budget optimization
PPC for business: setting up and maintaining contextual advertising in Google, Yandex, VK. We attract leads “here and now”, increase sales, and automate analytics.
PPC (pay-per-click) is the fastest way to get applications, test the market and grow without waiting for long SEO.
NBM-IT — a team of certified context specialists. We set up, manage, optimize and show the result in ROI.
What does contextual advertising provide?
PPC - these are quick leads, transparent analytics and budget savings.
- — Quick start: applications from the first day
- — Transparent reporting on every click and application
- — Testing hypotheses, launching new products and offers
- — Bid optimization, budget automation
- — We work on ROI, not “clicks for the sake of clicks”
- — Setting up end-to-end analytics and tracking
PPC works when you need it “here and now”.
Quick requests
First leads - immediately after launch
Accurate hit
We customize only for “your” clients
Analytics and ROI
We show the result in numbers
Everything is turnkey
Analytics, configuration, reporting, optimization
Support and development
Hypothesis tests, new campaigns, sales growth
Sales growth
We will customize the result to suit your business
Yandex Direct within a single PPC strategy
We design search, Yandex Advertising Network, retargeting and product campaigns around demand and business metrics rather than as disconnected campaigns.
Yandex Advertising Network and retargeting
Separating cold audiences and returning users, testing creatives, and limiting inefficient sites.
Optimize for business goals
We send CRM goals and statuses back to the advertising platform and evaluate the cost of a qualified lead and deal, not just CPC.
How it goes PPC promotion
Transparency at every stage: analysis, launch, reporting, results.
1
Analysis and strategy
We study the market, target audience, competitors, and form the structure of the campaign.
2
Keyword selection and creatives
We compose advertisements, select keys, prepare visuals, test options.
3
Launch and optimization
We launch campaigns, set up analytics, optimize bids and budgets.
4
Analytics and reporting
We show the results in numbers, give recommendations, and improve the campaign.