CRM for B2B/B2C sales department

Custom CRM for a real funnel, KPIs, documents and roles of your team.

We design a system around your sales: leads from the website and advertising, commercial offers, contracts, payments, repeat touches and management analytics without chaos in tables and chats.

What we automate in sales

This CRM is especially useful for companies where there is already a flow of leads, but control over applications, tasks and communications is blurred between several services.

Leads from the website, advertising and messengers

We collect requests into a single circuit and record the source of the transaction and revenue.

Funnel, KPI and manager control

We set up sales stages, reaction standards, tasks, bonuses and a transparent picture of the team.

Documents, payments and repeated touches

We automate invoices, contracts, customer segments and work with the current database.

Sales CRM that the team actually works with every day

Not a box for the sake of a box, but a working tool for revenue growth and sales discipline

First, we analyze your funnel: how the lead comes, who should take it, where deals are lost, and what numbers the manager really needs.

After that, we collect CRM for your processes: roles, client cards and transactions, documents, notifications, SLA reactions, analytics and integration with telephony, website and external systems.

Funnel for your deal cycle
Stages, causes of losses and transition rules without template restrictions.
Plan, fact and forecast
Reports on managers, channels, conversion and repeat sales.
Communications in one window
Calls, emails, forms and instant messengers are recorded in the transaction card.
Repeat sales and reactivation
Segments, reminders and return campaigns for the current customer base.
Team transparency
Access rights and reports for managers, executives and back office.
Data quality control
Completeness checks, change history and safe work with the database.
-30%lead processing time
1single window for sales and marketing
24/7status of transactions under control

How to develop sales CRM

First, we analyze sales and loss points, then we collect scripts, integrations and interfaces, and after launch we bring the system to sustainable daily use.

1

Funnel and KPI diagnostics

We record the stages, sources of leads, distribution rules, causes of losses and reports for the manager.
2

Cards and automation design

We determine the structure of the client, transaction, tasks, documents, notifications and integrations with external services.
3

Development and pilot launch

We collect CRM, transfer key data, connect communication channels and test the system on the first group of users.
4

Training and scaling

We update reports, work rules and interfaces based on the actual practice of the team, and not on theory.

What is usually included in a sales CRM?

The composition depends on the length of the deal, the number of managers and document requirements, but the basic framework usually looks like this.

Leads and distribution

Applications from the website, advertising, email and instant messengers with assignment rules and response SLAs.

Deals and funnel

Customer cards, reasons for refusals, checklists and complete touch history.

KPIs and motivation

Plan-fact, conversion by stages and personal indicators of managers.

Documents and payments

Commercial offers, invoices, contracts, acts and payment statuses.

What does a business get after implementation?

The effect is manifested not only in the convenience of the team’s work, but also in the manageability of the commercial unit.

Fewer lost leads

Each request is recorded, distributed and monitored until the result is achieved.

Faster deal cycle

The team works in clear steps, without constant switching between services.

Projected revenue

The manager sees not only the result, but also the real reasons for failures in the funnel.

Cases close to CRM for sales

Examples of systems where we have automated transactions, requests, subscriptions, analytics and the daily work of commercial teams.

team

We are working not a stream, but a strong team
for complex CRM, websites and integrations.

The project includes analysts, developers, designers, SEO and technical specialists with experience in real production tasks. Without randomly assembling roles and without “we’ll figure it out later along the way.”

You can assemble exactly the team needed for your project into a project.

Frequently asked questions

When there are several funnels, your own documents, KPIs, complex transactions and integrations. If the team is already limited by the limitations of standard services, custom CRM gives significantly more control.
Yes. We usually start with leads, deals, tasks and communications, and then add documents, database reactivation, advanced analytics and additional departments.
Website, forms, telephony, email, instant messengers, advertising accounts, ERP or 1C, payment services and BI reports. The mix is ​​determined by your sales model.

Leave your contacts - we will call you back, sort out the problem and offer the best way. We have more than 350 projects behind us, each of which we launched with an individual approach. We guarantee expert advice during business hours.