Unified data model
We connect Yandex Metrica, GA4, advertising platforms, call tracking and CRM, eliminating discrepancies in sources, goals and attribution.
Web analytics and consulting
End-to-end analytics, BI and audit to increase business efficiency
Web analytics — your profit management tool: you see real sources of sales, find growth points.
Comprehensive web analytics and consulting: audit, end-to-end analytics and BI, dashboard building, conversion growth.
NBM-IT — experts for e-commerce, services, startups and B2B.
Analytics that brings profit
Web analytics and consulting — real tools for business growth and cost control.
- Audit and optimization of current analytics tools.
- Building end-to-end analytics “from click to purchase.”
- BI reports, dashboards, automation of data visualization.
- Identification of weak points and “leak points”.
- Evaluating the effectiveness of advertising and marketing campaigns.
- Setting up goals, events, segmentation.
- Transparent cost, training, support.
For whom? — Online stores, services, B2B, startups.
End-to-end analytics
The entire customer journey: advertising, website, CRM, sales
Conversion growth
We find and eliminate bottlenecks
Personalization and segmentation
We highlight valuable segments
BI and automation
Dashboards in Power BI, Google Data Studio
Quick start
First audit - in 2 days
Training and support
Trainings, instructions, technical support
x3Increased ROI from advertising
+20%Increased conversion
2 daysExpress audit period
100%Budget transparency
End-to-end and BI analytics for marketing and SEO
Combining site behavior, advertising spend, search traffic, and sales in CRM to measure channels' contribution to revenue rather than clicks.
Dashboards for Marketing and SEO
We report inquiries, deals, cost per lead and revenue by channel, campaign, landing page and search query.
Data quality control
We check events, UTM markup and status transfer from CRM, set up regular reports and notifications about anomalies.
Stages analytics and consulting
Step by step: from audit to profit growth.
1
Analysis and audit
We study what works, where are the growth points.
2
Setting up analytics
We install collection systems, goals, integration with CRM and BI.
3
Reporting and BI
We build dashboards and automate reports.
4
Interpretation and hypotheses
We show what the numbers mean and where conversion is growing.
5
Training and support
We train you to work with data and support you.
