Targeted advertising
VKontakte, Telegram, myTarget, Lookalike, AB tests

Let's start lead generation: fast applications, accurate targeting of the target audience, modern technologies and automation. We will test dozens of hypotheses and find the best channel.

Target — these are leads from the first days, A/B tests, audience expansion through Lookalike, automation and analytics.
NBM-IT — experts in launching advertising, optimizing budgets and growing leads for any business.

What does the target give?

Targeted advertising — quick response and lead growth.
  • — Quick requests from social networks and instant messengers
  • — Lookalike: expanding the audience “similar” to clients
  • — AB tests: maximum effectiveness of creatives
  • — Reducing the cost of a lead due to optimization
  • — Leads from new channels: Telegram, VK, myTarget, OK
  • — Transparent analytics and automation

Targeting is a “direct access” to the desired audience and rapid sales growth.

Accurate hit
We build segments for your business
Quick requests
Result from the first days of launch
All modern channels
VKontakte, Telegram, myTarget, OK
Analytics and AB tests
Many hypotheses - we scale the best
Automation
Tracking, alerts, integrations
Team of targetologists
Experts in launch, design, analytics

Targeted advertising platforms and scenarios

We do not create a separate service for every ad network. We choose platforms by audience fit, unit economics and account availability, then compare results in one funnel.

VK Ads and Lead Forms

We segment audiences, connect ads to a community page, landing page or lead form, and configure conversion events and retargeting.

Odnoklassniki and myTarget

We use these platforms for relevant age and regional segments, comparing the cost of a qualified inquiry with other channels.

International advertising platforms

For foreign projects, we evaluate the availability of TikTok Ads and other networks, requirements for accounts, creatives, analytics, and localization.

SMM and Advertising in One Funnel

When the buying journey requires nurturing, we align community content, ad messages and the landing page while measuring paid traffic separately.

How to build target

Everything is transparent: analysis, launch, optimization, reporting.

1

Analysis and segmentation of target audience

We build portraits of target audiences, highlight Lookalikes and interests.
2

Preparation of creatives and advertisements

We create texts, visuals, test formats, prepare UTM tags.
3

Launching campaigns and AB tests

We launch advertising campaigns, test hypotheses, and track leads.
4

Optimization and scaling

We retain the best connections, increase budgets, and optimize the cost of the application.

Frequently asked questions

VKontakte, Telegram, myTarget, Odnoklassniki, Lookalike segments, we work for all relevant channels.
Lookalike - expanding your audience by searching for people “similar” to your clients. AB tests are parallel testing of advertising options to increase conversion and reduce the cost of an application.
Basic package - from 30,000 ₽/month, including analytics, launch, maintenance and optimization. Advertising budget separately.
Leads are received from the first day after the launch of campaigns. Optimization and AB tests increase efficiency every week.
Increase in leads, reduction in application price, quick response from the audience, the ability to test different hypotheses and products.
We choose a platform based on geography, audience age and behavior, available formats and acceptable customer acquisition cost. We usually start with two or three testable hypotheses and compare qualified inquiries and deals rather than clicks.

Leave your contacts - we will call you back, sort out the problem and offer the best way. We have more than 350 projects behind us, each of which we launched with an individual approach. We guarantee expert advice during business hours.