Search Engine Reputation Management (SERM)
Trust, sales growth and distribution control
SERM: removing negativity, promoting positive pages and reviews, digital PR. Full reputation control in Google and Yandex.
Reputation — the main asset of digital business. We will remove negativity from the top, promote positive materials, increase reviews and trust.
NBM-IT — systemic reputation management: monitoring, digital PR, working with reviews, reporting.
What does SERM give?
SERM is reputation, sales and trust on the first page of search.
- — Removing/removing negativity from the top search engines
- — Promotion of positive reviews, articles and resources
- — Increasing conversion and brand trust
- — Working with reviews: collecting, moderating, responding
- — Digital PR and creation of positive news stories
- — Monitoring and reporting
Reputation in search = trust, sales and protection from “black” PR.
Increased reviews and trust
We work with positive feedback
Issue control
Displacing negativity from the top of Google and Yandex
Sales growth
Increased trust = more applications
Digital PR
Positive news stories, expert publications
Everything is turnkey
Audit, strategy, implementation, reporting
Team of Experts
PR, SEO, copywriting, analytics
How we implement SERM
Each stage is under control: reporting, transparency, only white methods.
1
Audit and analysis of issuance
We study the situation, identify the negative, the points of influence.
2
SERM strategy and tools
We form a plan, create positive materials.
3
Working with reviews and publications
We moderate, stimulate, respond, promote articles.
4
Digital PR and reporting
We generate news feeds, post publications, and provide monthly reports.